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Author · Speaker · Founder

JB Herrera

I design AI ecosystems for small and mid-sized businesses on one rule: technology should augment human brilliance, never replace it.

JB Herrera
30 yrsAdvising entrepreneurs across more than 20 industries
Apple, during the Macintosh and iPhone eras
1 bookCollaborative Capitalism, published by Insight Press
MonthlyHost of the Global Speakers Talk Summit
Speaking

Four talks, four arguments.

Each one takes a position the room has probably heard the opposite of.

01

When Bigger Needs to Be Better

The quiet crisis in small business isn’t lack of ambition — it’s growth that outpaces the systems meant to hold it. Listeners leave knowing the four stages every business moves through, and the one pair of systems everything else depends on.

Contrarian angleMost growth advice says add more tools, more layers, more sophistication as you scale. JB argues the opposite — most SMBs don’t need more systems, they need to get one pair right before touching anything else.
02

Measuring What the Balance Sheet Misses

Financial statements tell you if a business made money — not if it’s actually healthy. Listeners walk away with the Ecosystem Health Index: seven dimensions, seven separate metrics, deliberately never rolled into one score.

Contrarian angleEvery dashboard vendor wants to hand you a single “health score.” JB argues that’s exactly the wrong move — collapsing seven distinct signals into one number is how leaders miss the thing that’s actually breaking.
All four topics and formats
Collaborative Capitalism book jacket
The book

Collaborative Capitalism

Why the System That Built Us Must Mature to Save Us

A working discipline for what a firm owes as it gets big — the four stages, the seven paired principles, the four-part test, and the Ecosystem Health Index.

The newsletter

Sixteen years of one question, in public.

I write as the argument gets tested — new cases, the places the framework strains, and the chapters as they change. Essays only. No launch countdowns.