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JB Herrera
Speaking

Book a talk with a position in it.

Four topics, each built around an argument the audience has probably heard the opposite of. Keynote, workshop, panel, or podcast.

Check availabilityMedia kit and one-sheet
Formats

How the talk gets delivered.

Keynote
45–60 minAny room sizeQ&A optional

One argument, carried the whole way, with the framework on screen behind it.

Workshop
Half day12–40 peopleWorksheets

The four stages and the Ecosystem Health Index applied to the room’s own numbers.

Panel or fireside
30–60 minModeratedNo slides

Best when the other seats disagree with him. The contrarian angle is the point.

Podcast or broadcast
Remote30–75 minStudio-quality audio

Four topics, each with its own hook, so producers can pick the framing that suits the audience.

Topics

Four talks, four arguments.

Every topic carries its contrarian angle and two alternate titles, so a producer can pick the framing that suits their audience.

01

When Bigger Needs to Be Better

The quiet crisis in small business isn’t lack of ambition — it’s growth that outpaces the systems meant to hold it. Listeners leave knowing the four stages every business moves through, and the one pair of systems everything else depends on.

Contrarian angleMost growth advice says add more tools, more layers, more sophistication as you scale. JB argues the opposite — most SMBs don’t need more systems, they need to get one pair right before touching anything else.
Set the hook“The Growth Trap Nobody Warns You About”“Why Bigger Almost Always Breaks First”
02

Measuring What the Balance Sheet Misses

Financial statements tell you if a business made money — not if it’s actually healthy. Listeners walk away with the Ecosystem Health Index: seven dimensions, seven separate metrics, deliberately never rolled into one score.

Contrarian angleEvery dashboard vendor wants to hand you a single “health score.” JB argues that’s exactly the wrong move — collapsing seven distinct signals into one number is how leaders miss the thing that’s actually breaking.
Set the hook“The Health Score I Refuse to Build”“Your P&L Is Lying to You (Politely)”
03

Values-Driven AI: Why SMBs Have More Power Than Hyperscalers

Small and mid-sized businesses assume they’re outgunned in the AI race. Listeners walk away understanding why the opposite is true — and where their advantage actually lives.

Contrarian angleThe industry narrative says scale wins — bigger models, bigger data, bigger budgets. JB argues hyperscalers optimize for generalized power, while SMBs can align AI tightly to specific values and context — an advantage size can’t buy.
Set the hook“The AI Race Small Business Is Already Winning”“Why Bigger Models Don’t Beat Better Judgment”
04

Implementing Values-Driven AI: From Black Box to Glass Box

Most AI adoption advice stops at strategy. Listeners walk away with what actually happens next — designing and building agentic AI around the bright lines and guardrails a team defines for itself.

Contrarian angleThe default posture toward AI is “trust the black box because the results are good enough.” JB argues that’s a liability waiting to surface — the goal isn’t better output, it’s a system that’s transparent, accountable, and unmistakably yours.
Set the hook“Why I Won’t Deploy AI You Can’t Explain”“Turning Your Black-Box AI Into a Glass Box”
Engagements

Where JB speaks.

MonthlyGlobal Speakers Talk SummitOnlineHost
On requestSMB owner and operator forumsSacramento and remoteKeynote

Placeholder record. Send the real list of past and upcoming appearances and this becomes the live speaking calendar.

What organizers say

Testimonials.

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Booking

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Audience, format, and what you want them to leave with. That is enough to know whether this is the right talk.